![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3020,1018,900,1018/0-0-0/b1a8d97a-d3cf-4b23-b669-64f98d23bca2/1/1/NatKingColeMural_short_crop_hi_res.jpg?fjkss=exp=2037602510~hmac=ae3d09bade95228a83f9d4e28fc68f2b16afd2ec5057476e2865a2259e9f72bf)
Creative Brief:
Take Nat King Cole to new stratospheres – visually and musically – to connect his brand across consumer generations. The packaging features interpretive portraits by trending visual artists, perfectly aligning with Nat’s most celebrated songs remixed by cutting-edge recording artists. Key art is a mural by Los Angeles-based graffiti artist Man One, painted on-site at the iconic Capitol Records building in Hollywood… “the house that Nat built.”
Art Direction | Brand Development | Cross-Functional Collaboration
EMI Music Catalog Marketing | Capitol Records![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/b549b3a3-3948-443a-8337-69969c1ef65c/1/1/NKC_10_x_7_gallery_1_high_res.jpg?fjkss=exp=2037602510~hmac=1066d82fa4f961d8f5c2889ba46577483af74c48ea1f54c64ce36c8cb4f56485)
![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/f21bbcc9-43d7-4a76-9103-191738f320e6/1/1/NKC_10_x_7_gallery_2_high_res.jpg?fjkss=exp=2037602510~hmac=1066d82fa4f961d8f5c2889ba46577483af74c48ea1f54c64ce36c8cb4f56485)
![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/abfdc75e-106b-41ae-be56-b46a1c8fdda8/1/1/NKC_10_x_7_gallery_3a_high_res.jpg?fjkss=exp=2037602510~hmac=1066d82fa4f961d8f5c2889ba46577483af74c48ea1f54c64ce36c8cb4f56485)