![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/2c09f3ee-eb6f-4860-882a-3d8ed0efafd3/1/1/fj+opening+image+rev.jpg?fjkss=exp=2037602524~hmac=b54165989e63a52e0e0930453a4c1b05eb184ded7b1cee5fab65f7c59921c667)
Creative Brief:
Create the logo and identity system for a non-profit committed to providing communities in Malawi, Africa, with access to clean water. Translating the founder's love of Malawi into a meaningful color story and engaging graphics; I designed consistent visual assets across website, social, print, campaigns, and apparel to reinforce Formidable Joy's message and empower critical fundraising efforts.
Art Direction | Graphic DesignFormidable Joy Organization
![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/e6e2a537-fb20-4068-8e65-e9855c9863bc/1/1/fj+gallery+2+image+rev_10+x+7.jpg?fjkss=exp=2037602524~hmac=b54165989e63a52e0e0930453a4c1b05eb184ded7b1cee5fab65f7c59921c667)
![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/ba959bd0-e4b0-4aa7-8ae4-bec941881e28/1/1/fj+gallery+3+image+rev_10+x+7.jpg?fjkss=exp=2037602524~hmac=b54165989e63a52e0e0930453a4c1b05eb184ded7b1cee5fab65f7c59921c667)
![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/025e36fd-ff5b-432f-a5d5-c439fc4a075f/1/1/fj+gallery+4+image+rev_10+x+7.jpg?fjkss=exp=2037602524~hmac=b54165989e63a52e0e0930453a4c1b05eb184ded7b1cee5fab65f7c59921c667)
![](https://format.creatorcdn.com/3d5a4e65-51fc-4c8e-aee2-28288f3afbf3/0/0/0/0,0,3000,2100,900,2100/0-0-0/8768c240-f1f5-4bbe-a44e-ef280b306520/1/1/fj+gallery+5+image+re2_10+x+7.jpg?fjkss=exp=2037602524~hmac=b54165989e63a52e0e0930453a4c1b05eb184ded7b1cee5fab65f7c59921c667)